A few months ago we spent an evening with Anne from Anne Casey Photography to get some updated headshot's. This is something easy to forget, push to the bottom of the to-do list, or even ignore all together. Since we had these photos taken, I have truly realized how important it is to have updated photos taken of yourself in order to represent your business.
For us it had been over 3 years since we had photos taken for our website. In fact, we had the photos taken when Enchanting Events and Design was simply an idea. We figured if we were going to make this happen the first thing we needed was photos to represent the 'who' behind the business. So why did that thought get ignored after we changed our brand, vision and ideas of our company? Thankfully Anne came to the rescue, and we were even able to get some photos with Emily, my sister and amazing wedding day assistant.
So why exactly are these photos important?
1- YOU are the face of your business, don't be afraid to show it off! This also means the pictures are a direct representation of your brand.
2- They show personality. At first, it might be difficult to be yourself info front of the camera, but once you get used to it- let your personality shine through. Don't resort to the fake laugh when you could be enjoying yourself for real.
3- Networking is easier. If you attend a networking event and nobody knows what you look like, it's a little more difficult to meet people you are excited to see. Once they have the connection of your business and yourself, there is instantly something to talk about because they can recall your brand.
I encourage you to find a local photographer, have your hair done, and make a good first impression from the instant someone lands on your website!